VMware vmrun command

The file vmrun.exe is usually placed in the folder C:\Program Files (x86)\VMware\VMware Workstation. From there you can call it as a normal command-line tool.
How to use the tool and a descrition of the features is in the document "Syntax of vmrun Commands". The documentation is found in the VMware Fusion documentation, but to me it also covers vmrun on WMware Workstation Pro.

There are many nice features in the vmrun tool.
But - it is not possible to create a virtual machine from groud up on a ISO-file.
This I think is a severe lack of features as I do think that it should be possible to automate all tasks in a virtualized setup.